Mathead: I made the font orange, because it will give a contrast from the blue background. It also stands out, and orange gives a bright connotation, giving a better impression to the school. It's also the complementary colour of blue, so it goes well together with the blue background. I considered whether I should keep it the same font as the masthead of the front page, but I then thought the masthead of the front page is a much more important masthead than the contents page, because contains our school name, so I made it a different font to give the masthead of the front page more attention. The text is the same as some of the fonts in the front page to give it a relationship. It is all in capital letters to make it stand out, and to make it look like it’s shouting to you. This also relates to the house style of the magazine because even the masthead of the front page is in capital letters.
Image: The left image is of the prefects of our school. They are both smiling and looking smart with their ties, and look like representatives of our school. Their smile would make the newcomers feel more comfortable to enter our school. The head boy is holding a SAT book, making it look like we’re very keen on studying, not only the school curriculum, but outside of the school as well. This will give a good impression to 6th form students because they’re not only interested in school business but exams out of school, activities out of school etc. The light is shining onto him as if the he has a bright future before him. This will attract more people, as people reading this is looking for a bright future. Their shadows are showing behind them as if they’ve left a track before them from their beginning. A trail from before. This shows that there is a history in them becoming a head boy/girl. We took the picture showing the top half of the body, as a medium close up shot to show how neat they look. I didn’t take a photo of their whole body, as their face would look too small.
The picture in the center is of our art teacher, Ms Sarah, holding pieces of paper. I originally wanted to take a photo with her and a piece of artwork, but we couldn’t so next time, I would like to plan it more carefully. It is a close up shot of her with necklaces and earrings, looking nice, and she is smiling so it makes the audience feel comfortable. The white background connotes cleanliness, so it gives a better impression to our school. The way she looks looks slightly cheeky, because the camera angle is slightly above, so I should think about the camera angle more, next time.
The last picture is of our computer lab during a lesson. The boy in front of the picture is smiling once again like the other two images. In the background you can see our teacher Mr Ashley teaching a student, giving a better image, as the audience will think the teachers are very good. We took a picture of them in a computer room because it will show that we’ve got good technology equipment in our school, so people will know immediately, that we’re good quality. The background looks slightly blurred, making the boy in front stand out, and his smile stand out as well. The brown-ish colour this picture has can give a good impression and a bad one. It could give a good impression because it will show how we’re an old school, and we’ve lasted a long time. It could be bad in a way, because it may look like the computers are old and not usable. I would like to think about this for next time.
The images are all in circles, because if it were all in squares, it will look boring and 6th form students (who we’re aiming at) wouldn’t be very interested. It also reminds you of mathematics with many shapes, so it relates to good education.
Layout: On the top left is the picture of the front cover, to re-emphasize it because the top left is usually the first part of a magazine people look at. Underneath that is what people usually don’t really care for. The information about the front page main image is written in tiny letters just in case someone wants to know. I added the editor’s note to make it look like a professional magazine, and make our school look organized and professional as well. The house style again matches with the magazine and the school. I was going to add the website details, but it disappeared when I saved it, so unfortunately it isn’t on the final content page. Next time, I would assure to put it on. On the right, covering two thirds of the page is the contents. I changed the font of the numbers to make it more obvious. I also added a description to each page title, to give people more information if they were interested. I added all of the three pictures underneath in circles, making it look like bubbles, making it look like fun, attracting younger audience. There was a lot of space left in between texts and images, so I’d like to be careful to make it look more balanced and neat next time. The issue date and issue number is once more written on the bottom right, as on the front page again emphasizing the 50th special edition. The page is divided into three columns, with one column containing the editor’s note and front page picture. The more important details are covering two columns, containing the contents. This made it look neat, and because sets of threes are pleasing to the human eye. I also included three pictures, again because it looks better.
Language: I added exclamation marks to attract more people, and the question mark to feel like the magazine is talking to the audience, and giving it a relationship towards the audience. This relates to Blumler and Katz’s theory of identifying with the audience. I used words that attract people, such as “Top” , “Special”, “Success” etc. I also used a hashtag in front of the sentence, 6th form life. This will help attract 6th form students because of the use of hashtags in social media. As this magazine is especially meant for 6th form students, it is perfect for them.
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